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Typically to get a website developed there are quite a few items that you need
to provide us with. A sample listing is below, but please take into
consideration that this is not necessarily the exact listing we will require
from you.
 Your
Business Details:
a. A brief summary of what you do, who for,
where you are located, and what kind of market you aim your products/services
at.
b. A short summary of what your website/project is for. i.e.: A website to sell
our products, an information site we can refer our customers to.
c. Some competitors and relative
industry information. Research who are competing against you, look
at their websites, make a note of what you like and don't like about them.
Compile a list of your competitor’s sites.
d. Who will be managing your project? Are they
capable of making all decisions? What your budget and timeline are. Any
specific desires - i.e.: we want to be able to upload our own pictures.
Project Description & Objectives:
a. Describe your business strategy and goals for your
site. How will your website slot in with your current marketing goals and
strategies. Make a list of all that you want your website to achieve. Such as:
I want my customers to be able to easily and safely buy my products, choose
shipping options, receive email confirmations and join a mailing list.
b. Marketing plan: How are you going to promote your website? While we will
submit your website to the major search engines, the best way to direct
business to your site is still referral. Do you have product suppliers that
will or can recommend you from their own site? If you supply rain gauges for
example, will your major supplier list you as their distributor? Will you have
your stationary reprinted with all your website details; do you have any road
frontage that would be suitable for signage?
Functional
Requirements:
A list of everything you think you would like to have
on your website. For example:
members area, secure payments, staff
logins, email newsletters, clients details to be stored in a
database, sales reports (i.e. daily, monthly etc), inventory management.
Customer Needs:
What markets and customers do you target? Can you profile these?
How can your web site take some of the burden off your
current retails outlet? If you have a physical location, have you considered
restructuring staffing levels and job specifications to ensure any website
orders are packed and shipped promptly?
Why would your customers use a website instead of browsing at your physical
location?
Design
and Structure.
How should the site look and feel? List websites that you like, whether or not
is a similar product, the style and design that you like is important. We will
then assess whether the style and designs you would like would be the most
suitable for the market you are addressing.
Please supply in detail logos, supporting supplier/franchise information,
fonts/typefaces, available images and photos.
Content.
All the text that will be required for your website.
This will need to be supplied ordered and spell checked. Each page of your
website will need to have all the information supplied. After the initial
contact with you and a brief collaboration, we can supply you a listing of all
the information we will need. At the very least you will need data for the
following:
About Page - a brief description of your business,
staff qualifications, what you do and why you are the preferred supplier of
your style of product/service.
Contact Page - all contact details
Main Page - An introduction of your products and
services.
Services Page - if you provide services and not
necessarily product sales, you will need to assemble a list of the services you
provide and a full description of each service for every sub page.
Freight information: If you are going to have an online
store you will have to have detailed information on the freight company you
use, costs per order, per size etc and aprox delivery times.
Products List: A full listing of all products. Name,
price, description, stock levels, freight costs etc. This information will need
to be supplied in digital format. An excell spreadsheet would be ideal. If you
have your inventory stored digitally now, you may have to contact your software
provider to see if the information can be extracated to a digital file. For
example - MYOB has the ability to export info to a text file which would be
suitable. If your information has to be provided to us in printed format,
there will be an hourly rate to convert this information to digital.(NB:
we will be doing extensive testing on your site and will need data to complete
this testing. With this in mind, we upload your own data and test with that so
you are up and going as soon as the site is finished. You can update your
product information at any time after this.)
You bank account details for the payment processing
system. This will depend on what system you choose. Paypal requires an email
address (which we will set up for your domain) and bank details. If you would
like a separate secure payment system, you may have to approach your bank and
setup an internet merchant account.
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